Friday, December 19, 2008

Clergy Burnout or Qualitative Market Research

Clergy Burnout

Author: Fred Lehr

In this highly accessible book, Fred Lehr clarifies the nature and practice of clergy codependence. In short, insightful, and highly readable chapters, filled with many examples and stories from his own life and those he has counseled, Lehr identifies the typical forms codependence takes in the life and ministry of clergy:

the chief-enabler, the one who keeps things functioning;

the scapegoat, the one on whom everything's blamed when it goes wrong, the one who's responsible;

the hero, the example, the pure and righteous one;

the lost child, the one no one really knows or cares about;

the rescuer, the one who saves the day, makes the visit, fixes the problem, makes everything all right again;

the mascot, the cheerleader, the one who offers comic relief, brings down the tension level after a heated discussion.



Table of Contents:
1Painful pastoring3
2Burnout and codependence10
3Personalities and codependence20
4The church and codependence29
5Holiness and spirituality48
6Becoming gospel-centered61
7Developing spiritual maturity68
8Regaining balance83
9Stretching and bridging98
10Knowing the boundaries103
11Becoming empowered118
12Un-trashing the temple124

Look this: Essentials of Management or After Hitler

Qualitative Market Research

Author: Hy Mariampolski

Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of 'best practices' and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organizing qualitative research (particularly those in 'practice' such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research methods. Section two looks at the management of qualitative research and discusses project management, planning and budgeting issues. Section three looks at group moderation and interviewing techniques, and section four addresses the whole area of collecting and analyzing qualitative data, including discussion of computer-assisted software methods, as well as research reporting. This book meets the needs of several audiences by creating some common ground in the applied practice of qualitative research. It should consequently be invaluable reading to a wide readership, from social research methods students (particularly those in sociology, business, psychology, education, marketing and market research) to worldwide practitioners of qualitative research, both clients and consultants.

 

". . . a comprehensive survey of the topic . . . a complete resource and a fundamental yet creative cookbook . . . Mariampolski offers detailedsuggestions on how to effectively set up each particular type of project with step-by-step guidelines on how to proceed at each stage along the way. . . . It will be very interesting to those who wish to work in marketing, advertising, or research."

--Journal of Advertising Research



1 comment:

Anonymous said...

Hi all,

Qualitative market research is best as an exploratory and developmental market research method. It is a powerful market research tool. Qualitative research is about investigating the features of a market through in-depth research that explores the background and context for decision making. Thank you...

Online Focus Groups