TV Commercials: How to Make Them: Or, How Big Is the Boat?
Author: Ivan Cury
Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
* Learn to make more effective commercials on any budget
* A comprehensive guide to production techniques for making commercials
* Explains dynamics between client, agency, and producer
Table of Contents:
| Ch. 1 | Introduction | 1 |
| Ch. 2 | Client | 9 |
| Ch. 3 | Agency | 31 |
| Ch. 4 | Preproduction | 59 |
| Ch. 5 | Production | 75 |
| Ch. 6 | Postproduction : editing | 115 |
| Ch. 7 | Post-plus - audio/graphics/animation | 129 |
| Ch. 8 | Research | 145 |
| Ch. 9 | Specialists | 153 |
| Ch. 10 | Useful forms and reference material | 175 |
Books about marketing: Media Career Guide or World Politics in a New Era
Corporate Finance: A Focused Approach (with Thomson ONE - Business School E
Author: Michael C Ehrhardt
Drawing from their experience with comprehensive textbooks, Ehrhardt & Brigham focus on the critical financial concepts, skills, and technological applications required by every MBA in the 21st century workplace. The result is a lean textbook that (1) provides an in-depth treatment of all essential topics in corporate finance yet (2) can be covered in its entirety in a single semester.
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