Wednesday, December 10, 2008

On Camera or Microeconomics

On Camera: How To Report, Anchor and Interview

Author: Nancy Reardon

Want access to the best-kept secrets and tips for sounding and looking professional while presenting on-camera for television?

This is your toolkit.

Reardon's On Camera: How to Report Anchor and Interview teaches you how to become professional and effective on camera. Learn how to appear, and feel, at ease—whether doing an interview or reporting in the field, or whether reading copy from a prompter or giving a video presentation. Read about what tricks the pros use to get the best interview answers from their subjects.

* Nancy Reardon reveals a career's worth of inside stories from the world of reporting—insights toward helping you develop your professional skills

* Get the scoop on job techniques and essentials: how to anchor, report & interview with the hallmarks of a pro

* The CD-ROM is a course in itself, with video examples of how to interview on-camera, prompter copy for you to practice your reading and breathing techniques

These are the nuts and bolts of how to do the job at the network level or as a backpack journalist so that when you're standing in front of the camera, in the studio, or out on location—you know what you're doing. Nancy gives you techniques behind professional on camera presentation, with exercises drawn from her years of teaching. The book, co-written by Tom Flynn with decades of experience at the networks, provides tricks of the trade and some surprising-but-true stories from inside the business.

Presenting on camera is not limited to television. Today, most businesses require you to be media savvy. You have to learn how to comfortably present yourself in video conferences, as well asvideotaped messages to large and small groups. Whether you are new to television or have experience in front of the camera, you can improve on your current skills by reflecting on the career-focused tips and tried-and-true principles inside this book's cover—all oriented to skills development.

The book's CD-ROM contains instructional videos, an interactive feature story that allows you to write, edit and read your script, as well as vocal technique demonstration videos led by the author. Included is prompter copy that you will get nowhere else. It gives you the experience of reading a script from the prompter just as the pros do in the studio.

We hope you enjoy the witty drawings by New Yorker cartoonist W. Miller, which illustrate on camera positioning!

*Foreword by Bob Schieffer

*Nancy Reardon reveals a career's worth of inside stories from the world of reporting—insights toward helping you develop your professional skills

*Get the scoop on job techniques and essentials: how to anchor, report & interview with the hallmarks of a pro

*The CD-ROM is a course in itself, with video examples of how to interview on-camera, prompter copy for you to practice your reading and breathing techniques



Table of Contents:
Introduction; Interviewing; Anchoring; Reporting; Speech; Looking Good; How To Land a Job; Create Your own Cable Show; Report from the Trenches: Job Interviews, Reels and resumes; Secrets from a Network Head Hunter; Nurturing Department: Dealing with Stage Fright; Glossary of TV Terms

New interesting textbook: One Nation Under A Groove or Communicating in Small Groups

Microeconomics: Principles and Policy

Author: William J Baumol

This microeconomics text is well known for using the Keynesian model in the teaching of economics; yet in recent editions, the authors have expanded coverage of the growth model considerably to achieve more balanced coverage. The text uses the aggregate supply/ aggregate demand model as a fundamental tool for learning macroeconomics. It achieves the right level of rigor and detail, presenting complicated concepts in a relatively straightforward manner and using timely economic data. Using puzzles, issues, and well-developed examples, the authors provide a good balance of theory to application. Homework Xpress and Aplia are available with the Anniversary Tenth Edition and two new sets of end of chapter questions have been added as well to help students prepare for exams: "Test Yourself" and "Discussion Questions".



Table of Contents:
Part I: GETTING ACQUAINTED WITH ECONOMICS. 1. What Is Economics? 2. The Economy: Myth and Reality. 3. The Fundamental Economic Problem: Scarcity and Choice. 4. Supply and Demand: An Initial Look. Part II: THE BUILDING BLOCKS OF DEMAND AND SUPPLY. 5. Consumer Choice: Individual and Market Demand. 6. Demand and Elasticity. 7. Production, Inputs, and Cost: Building Blocks for Supply Analysis. 8. Output, Price, and Profit: The Importance of Marginal Analysis. 9. The Economics of the Stock Market. Part III: MARKETS AND THE PRICE SYSTEM. 10. The Firm and the Industry under Perfect Competition. 11. Monopoly. 12. Between Competition and Monopoly. 13. Limiting Market Power: Regulation and Antitrust. Part IV: THE VIRTUES AND LIMITATIONS OF MARKETS. 14. The Case for Free Markets I: The Price System. 15. The Shortcomings of Free Markets. 16. The Market's Prime Achievement: Innovation and Growth. 17. Externalities, the Environment and Natural Resources. 18. Taxation and Resource Allocation. Part V: THE DISTRIBUTION OF INCOME. 19. Pricing the Factors of Production. 20. Labor and Entrepreneurship: The Human Inputs. 21. Poverty, Inequality, and Discrimination. 22. International Trade and Comparative Advantage.

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