The Visual Design Primer or Managing Learning and Communication Systems As Business Assets

The Visual Design Primer

Author: Gary S Wheeler

The Visual Design Primer is a user-friendly textbook for beginning graphic communication designers. The book explains, demonstrates, and dissects the world of design. It discusses design history, practical applications, and procedures for entering the field. Information is presented using text, visuals, and step-by-step examples, which include rough thumbnails, revised layouts and completed designs. Using a wide variety of illustrations, The Visual Design Primer demonstrates design techniques and processes in a practical, easy-to-follow style.

Table of Contents:

	Preface	v
	Introduction	vi
Section I	Background
1	Historic Milestones	2
2	Target Audience	6
3	Design Process	8
4	Professionalism	10
Section II	Design Preliminaries
5	Tools	12
6	Creative Process	16
7	Research	18
8	Seeing Design	20
9	Thumbnails, Layouts & Comps	24
10	Drawing	30
Section III	Design Components
11	Design	32
12	Type	42
13	Identity	48
14	Visuals	52
15	Color	58
16	Proofing	62
Section IV	Design Production
17	Pictograms	64
18	Systems	68
19	Posters	72
20	Ads	74
21	Brochures	78
22	Newsletters	80
23	Finished Art	84
24	Paper	88
25	Printing	90
26	Web Pages	94
27	Presentations	98
28	Videos	100
Section V	Design Profession
29	Prepare	102
30	Contact	104
31	Resume	106
32	Portfolio	108
33	Interview	112
34	Evaluate	114
	Glossary	115
	Index	118

New interesting textbook: Changing the Atmosphere or Public Private Policy Partnerships

Managing Learning and Communication Systems As Business Assets

Author: Diane Gayeski

This contemporary and readable book—filled with research-based advice, case studies, and efficient tools—demonstrates how organizations measure, manage, and maximize their “intangible assets” of communication and knowledge. Its unique perspective on “performance technology” shows employees not only how human behavior in the workplace can be engineered to achieve corporate success, but how to communicate those methods and processes used, and the value they add, to employers and clients. Comprehensive coverage of “human capital” factors that impact organizational performance—such as training, employee communication, branding, and performance management—supplies readers with need-to-know and -learn information integral to successful HR and communication. Other coverage of “hot topics” includes measurement and evaluation, corporate culture, e-learning, and knowledge management. For Human Resource Managers, Marketing Managers, Performance Consultants, and Management Consultants; and for any and all personnel involved in the training and development of employees in a corporate setting.