Public Relations in Health Care: A Guide for Professionals
Author: Kathleen Larey Lewton
This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care organization.
Table of Contents:
List of Figures and Tables.About the Author.
Preface.
Acknowledgments.
1. Introduction.
2. The Role of Public Relations in Health Care.
3. Integrating the Public Relations Function within the Organization and the System.
4. Senior Public Relations Officer-CEO Relationship.
5. Organizing the Public Relations Function.
6. Public Relations and Institutional Planning.
7. The Role of Research in Health Care Public Relations.
8. Developing Stakeholder Relationships: The Core of Health Care Public Relations.
9. Identifying and Managing Issues.
10. Community Relations.
11. Media Relations.
12. Crisis Communication.
13. Publications.
14. Marketing Communications.
15. Other Public Relations Methods.
16. Relationships with Special Audiences: Employees.
17. Relationships with Special Audiences: Customer (Patients, Members, Subscribers, Families).
18. Relationships with Special Audiences: Physicians.
19. Relationships with Special Audiences: Payers and Intermediaries (Employers, Insurers, and Managed Care Organizations).
20. Building Relationships with Special Audiences: Legislators and Policy Makers.
21. Special Challenges: Ethical and Legal Issues.
22. Evaluation.
23. Looking Ahead.
Appendix A. Community Assessment: A Model "How-To" Based on Two Communities' Experience.
Appendix B. General Guide for the Release of Patient Information by the Hospital.
Appendix C. Riding the Wave: The Future of Health Care Marketing and Public Relations.
Books about: L H Voice XPress for the Office Professional or Advanced Century 21 Accounting
The Spaces of Neoliberalism: Land, Place, and Family in Latin America
Author: Jacquelyn Chas
"The breadth of topics in this collection is noteworthy. . .a useful addition to the international development and women’s studies literature . . offers the reader a wide-ranging set of examples and geographies. . .appropriate for an advanced undergraduate or graduate course.
—Ethics, Place and Environment, June 2003
"Brings together some outstanding contributions. . . most accessible for classroom use in the United States."
—Latin American Research Review, Vol. 39, No. 3
"Ambitious. . . provides a number of thoughtful essays around the theme of changing political economy and local spaces.
—Journal of Latin American Studies, No. 36
"A highly interesting and complex contribution to the study of neo-liberalism and its effects in Latin America in the past twenty years."
—Iberoamericana, Vol. IV (2004), No. 15
"Important in recording the multitude of responses people have to neoliberal market reforms."
—Counterpoise, Vol. 6, No. 4
• For students and researchers in Latin American studies, international development, geography, and anthropology
• A contemporary exploration of people’s responses to neoliberal market reforms in everyday life in Latin America
Readers will learn how local communities, ethnic groups, and women react to market power and see how state policy affects people in their daily lives. The Spaces of Neoliberalism looks at several aspects of sociopolitical tensions including the politics of land and land reform, and the family as a place of negotiation between the roles of men and women.
Booknews
Explores how markets and market ideology affect the lives of Latin American people through their communities, culture, resource base, local labor markets, and households. Among the topics of the eight papers are tensions between women's and indigenous groups over land rights, gender and reproduction in a Brazilian company town, and the restructuring of labor markets and household economies in urban Mexico. Annotation c. Book News, Inc., Portland, OR (booknews.com)
No comments:
Post a Comment